The Interview: Anamika Khanna on Her Collaboration with H&M
Anamika Khanna is one of India's most celebrated fashion designers. She is known for her unique style, which blends traditional Indian craftsmanship with modern silhouettes.
In this exclusive interview, Khanna talks about her collaboration with H&M, which is set to launch in August 2023.
Khanna says she was initially hesitant to collaborate with a fast-fashion brand. However, she was impressed by H&M's commitment to sustainability and its track record of working with talented designers.
The collection features a range of pieces that are both stylish and sustainable. Khanna used traditional Indian fabrics and techniques, but she also incorporated recycled and upcycled materials.
Khanna says she hopes the collaboration will help to promote Indian fashion on a global scale. She also hopes it will inspire people to think more sustainably about their fashion choices.
Here are some of the highlights of the interview:
- Khanna talks about her inspiration for the collection.
- She discusses the challenges of working with a fast-fashion brand.
- She shares her hopes for the future of Indian fashion.
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